Why...

Wine Freedom is where wine comes to life...

It is a space where wine and people get to meet.  No big business, just an established lower South Island independent wine seller based in Dunedin doing its best for you.  We are small on size but big on being competitive. Freedom of choice is important as is always remaining at the forefront of your purchasing choice. Having Freedom in our name allows us to do things a bit differently...The Freedom to make sure you get the best wine for the best price. 
Our website is a window into our store.  Sure it does not list all our wines, it may not deliver the amount of 'search' material you see in others.  We know this and that is the reason we have not gone down that long path. Our site instead delivers a great range of interesting, rewarding and value based options. We don't want you spending too much time ordering so you can do other stuff.